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SPEAKING STATESIDE

Oct 13 2017

The Window Film Company went International last week, with founder and Managing Director Micky Calcott invited to speak at the 2017 International Window Film Conference in West Palm Beach, Florida.

The presentation was used to explain the decorative possibilities that window film and associated products provide, with advances in media and print technology meaning that surfaces of all types and textures can now get the decorative treatment; whether that be for the purposes of office branding, incorporating imagery or other design elements, signage or an aesthetic overhaul.

Speaking after the event Micky explained:

“Simply put, we’re now able to offer more than ever when it comes to decorative products and solutions. Previously difficult to decorate surfaces can now be updated easily and cost effectively, with wall coverings and options for windows and glass making transforming a property easier than ever. It’s something we as a company are constantly excited about and it was great to have the opportunity to share what we’ve learned and to hopefully inspire colleagues from within the industry.

It really is possible to achieve outstanding results on a relatively modest budget and we see part of our role as letting people know that it’s easier than ever to incorporate eye-catching displays and graphics into their premises. We want people to be as excited as we are about what can be done.”


The annual event takes place over three days in a different location each year and brings together all aspects of the window film industry. It also includes the regular "tint off" competition, that sees film installers face off in a number of challenges.

Micky concluded:

"I was delighted to be invited and to fly the flag for The Window Film Company overseas. It's the second time I've spoken at the event and it feels like a real privilege. It's a great event and serves as an excellent reminder as to the excellent industry we work in."

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