MAKING GLAZING GREAT WITH GRAPHICS

With a need for updated branding and privacy at their Central London premises, a prestigious Estate Agency contacted The Window Film Company to deliver a solution. 

Shopfronts are one of the most important elements of a retail space. The glass provides an opportunity to provide information to passers-by as well as the chance to display branding elements and other marketing materials. By applying printed graphics to glazing it’s possible to deliver on these requirements, with the added benefit of providing an element of privacy.

The Window Film Company recommended the use of printed Frostbrite frosted window film. In its natural state, the film gives glass the appearance of acid etched or sandblasted glass, the frosted effect delivering two-way privacy without sacrificing too much natural light. Frostbrite film also provides an excellent surface for printing, so it was agreed that the artwork – a range of iconic images supplied by the client – would be recreated on this high quality frosted film.

The artwork was a mixture of full colour photographs including eye-catching London landmarks and details about the company. The high resolution designs were passed to The Window Film Company’s in-house design and print team, who were able to set up each of the nine large panels using glass measurements supplied by the client. Each panel was printed using state of the art print technology, before being checked and finished by hand, ensuring each piece of film was perfect.

The film was printed in reverse or “face fixed” to ensure that the graphics and text were visible and readable from the exterior side of the glass.

The film was then installed by a team of The Window Film Company’s qualified and experienced fitters, with the work encompassing two phases. The first element necessitated the removal of the existing graphics, with the second part seeing the fitting of each large panel. The work was carried out at a time pre-agreed with the company, with the installation completed quickly and efficiently to ensure the minimum disruption to the busy location.

Once installed, the property took on an immediately improved appearance. Passers-by and potential clients now see a professional looking, stylish and welcoming property, whilst also delivering the requisite privacy and maintaining good levels of internal natural light.

For more information about the privacy options and printed graphics opportunities offered by The Window Film Company, contact a member of the team on 01494 794477 or email sales@windowfilm.co.uk.